Why You NEED Professional Video Content for Your Business

Let’s face it - video content is the way of the present as well as the future. If you want your business to stay competitive, you need to invest in professional video content. If you're like me, you're absolutely SICK of watching recorded zoom calls with an awful, grainy, image ad poor sound quality. From YouTube videos to Instagram stories, video content should be used to promote your business and engage with customers in unique and engaging ways. But why exactly do you need professional video content? Let’s break down why you need professional video content and not just an iphone video or zoom recording..

The Power of Visual Content

We are visual creatures. 90% of information transmitted to our brains is visual. We've all heard the saying that a picture is a thousand words and that saying is not wrong. Pictures and video have more impact on sales than almost any written text. We don’t even have to work hard to internally process visuals, it happens almost instantaneously – as soon as we see something we form an opinion about it within milliseconds. I was always told not to judge a book by it's cover but lets be honest, as humans, that's exactly what we do. That means that high quality visuals and audio are powerful tool for businesses and sets you apart from someone who seems to be "just starting out." If used correctly, visuals can immediately grab attention and stir emotions without making people think too much about it. 

Why You Need Professional Video Content                     Professional videos make all the difference in marketing your business online – they capture attention better than any other type of content and they allow you to create connections with potential customers faster and easier than anything else out there. Plus, having professionally created videos gives your business a more polished look versus DIY videos that may not be up to par with modern standards and expectations. Professional videos also help boost SEO rankings so that your website will appear higher in search engine results pages (SERPs). This means more organic traffic for your website which leads to MORE conversions and MORE sales.

Don't Get Me Wrong

There's a time and place for amateur videos, which are great for capturing quick moments in time, but when you really need to make an impression, nothing beats professional video and audio content. When you hand out business cards, do you just print them on printer paper and cut them out or do you purchase high quality card stock and have them made by a business that specializes in that? First impressions are important. When you go pro with video content, it shows your audience that you mean business! Investing in professional video content, or equipment, is essential if you want your business to stay competitive in today’s digital landscape. Videos are amazingly powerful tools and help build trust between yourself and potential customers by communicating authenticity through visuals. Subscribe to our email list to receive tips on how to film yourself or hire Brand You Leadership to do the filming for you!

What are your thoughts? Let us know! And be sure to check out the Brand You Studios website for more great tips on marketing your business. Thanks for reading! 

By Brand You Studios