Welcome to the Brand You Creator's Academy

This is a 12-week live program for people ready to build a profitable online course, with structure, support, and a clear plan. 

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Collaborate, Create, and Launch Your Course

If you've ever dreamed of creating your own online course but didn’t know where to start, Brand You's Creator's Academy is here to turn that dream into reality. In this 12-week program, you'll create your very own online course and platform, all with the support, structure, and accountability you need to succeed.

You’ll join a weekly 90-minute interactive class, where we guide you through key steps in the course creation process. You’ll get real-time coaching, collaborate with fellow creators, and stay on track with assignments and goals.

With accountability, support, and expert guest speakers, you’ll walk away with a completed online course ready to launch, as well as the confidence to create more in the future.

 

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What You'll Learn

Our Creator's Academy is designed to turn your knowledge into a polished, market-ready online course in just 12 weeks. Each week, you'll learn the key skills needed to create, launch, and monetize your course.

By the end of the program, you’ll have a fully created course, a platform to host it, and the confidence to create more. 

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Crafting a Course That Works

We’ll guide you through the art of structuring a course that’s not just informative but transformative, designed to truly change your audience’s perspective and results.

Writing & Delivering Like a Pro

Find your authentic voice on camera and learn how to write scripts that feel natural, engaging, and impactful. We’ll help you go from a beginner to a confident on-screen presenter.

Tech & Platform Fluency

Set up your course platform, upload your content, and structure everything for smoother navigation. We keep it simple, with clear steps to move forward.

Pricing & Selling With Confidence

Learn how to price your course for profit, create exciting offers, and master the strategies that turn your course into a money-making machine.

Prepare for a Successful Launch

You’ll leave the Academy with a completed course, ready to go live. Plus, we’ll give you tools to keep improving and growing your course in the future.

Why Choose Brand You?

At Brand You Studios, you’re learning from instructors with decades of experience creating training programs for Fortune 500 companies like Samsung, Google, HPE, and Uber. We’ve generated millions in revenue through production and sales, and we’re bringing that expertise directly to you.

We don’t just teach, we give you real tools to succeed: guides, worksheets, and templates you can apply right away, plus personalized support whenever you need it.

With us, you’re not just launching a course, you’re building it with the backing of proven experts who are committed to your success.

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How This Works

A step-by-step process designed to get results. Brand You's Creator's Academy combines weekly live instruction, practical assignments, and personal support to guide each participant through building their own online course from idea to launch.

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âś” Weekly 90-Minute Live Sessions

Each session covers a part of the course-building process, followed by open Q&A and feedback.

âś” Clear Weekly Goals & Assignments

Participants receive structured homework to move them forward with clarity and purpose.

âś” Class Based Learning

A small group of up to 12 creators work alongside each other, offering support, feedback, and accountability.

âś” Guided Templates & Tools

From structure to scripting, to filming, everything is broken down with resources to follow along.

  ✔ Final Showcase & Launch Prep

By Week 12, each participant has a complete, ready-to-launch course and presents it to the group for feedback and celebration.

Creator's Academy Syllabus

This is the 12-week syllabus for the Ultimate Creator’s Academy. We carefully designed this to guide and support you every step of the way.

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➤ Week 1: Welcome & Discovery

Theme: Clarity through exploration

Live Session Focus:

  • Introductions & sharing course goals
  • Identifying subject matter expertise
  • Clarifying goals and what success looks like for your online course

Assignment:

  • Complete the Course Discovery Worksheet
  • Draft your course promise: “By the end of this course, students will…”

➤ Week 2: Defining the Transformation

Theme: Teaching outcomes, not just providing information

Live Session Focus:

  • Understanding the value of transformation in course design
  • Identifying your ideal learner
  • Narrowing your course focus

Assignment:

  • Finalize your course’s transformation statement
  • Define your audience and pain points
  • Draft a course subtitle and working title

➤ Week 3: Structuring Your Course

Theme: Breaking knowledge into teachable chunks

Live Session Focus:

  • Course mapping: modules, lessons, and flow
  • How to create digestible learning progressions

Assignment:

  • Draft a high-level outline of 6-10 lessons
  • Define the takeaway for each lesson
  • Share your outline in the community for feedback

➤ Week 4: Lesson Planning Deep Dive

Theme: Turning outlines into lesson plans

Live Session Focus:

  • The anatomy of a strong lesson: hook, teach, reinforce, CTA
  • How to maintain clarity and pacing

Assignment:

  • Fill out lesson planning templates for each module
  • Choose 3–5 lessons to begin scripting

➤ Week 5: Scriptwriting - Part 1

TTheme: Finding your voice on camera

Live Session Focus:

  • How to write like you speak
  • Tips for conversational tone and camera delivery

Assignment:

  • Write your first 3-5 scripts (5–10 minutes each)
  • Post 2 scripts for peer feedback
  • Record a short sample read-through 

➤ Week 6: Scriptwriting - Part 2

Theme: Sharpening your message

Live Session Focus:

  • Group script feedback
  • Self-editing and improving clarity

Assignment:

  • Finalize 3–5 lesson scripts
  • Continue scripting additional lessons if needed
  • Prepare for filming setup

➤ Week 7: Filming Prep

Theme: Production without overwhelm

Live Session Focus:

  • How to set up your space: camera, lighting, audio
  • Teleprompters, slides, and visual aids
  • Video Editing

Assignment:

  • Set up your filming environment
  • Record 1-2 lessons as test clips
  • Share in the group for review & notes

➤ Week 8: Filming Workshop

Theme: Presence and polish

Live Session Focus:

  • Review of test clips
  • Live coaching on performance and delivery
  • Addressing nerves and speaking naturally on camera

Assignment:

  • Begin filming final lesson videos
  • Edit and polish 1-3 complete lessons
  • Continued review of footage for improvements

➤ Week 9: Platform Setup & Upload

Theme: Building your course home page

Live Session Focus:

  • Overview of platform (Kajabi)
  • How to structure your modules inside your platform
  • Naming, navigation, and learner flow

Assignment:

  • Upload completed videos to your course platform
  • Organize lessons and assets
  • Begin work on your sales/landing page

➤ Week 10: Pricing & Monetization

Theme: How to sell your course

Live Session Focus:

  • How to price your course (low-ticket, mid-tier, premium)
  • Course bonuses, bundles, and upsells
  • Pre-launch vs. evergreen strategy
  • Connect Custom Domain

Assignment:

  • Finalize your course price and offer
  • Draft your sales page and checkout flow
  • Share your draft page for peer feedback

➤ Week 11: Final Polish

Theme: Prepping for launch

Live Session Focus:

  • Last-minute quality checks
  • Branding, course thumbnails, PDFs, and assets
  • Walking through your course as a student

Assignment:

  • Final uploads and formatting
  • Test your course as a learner
  • Refine your landing page & sales funnel

➤ Week 12: Course Showcase & Launch Support

Theme: Celebration, visibility, and growth

Live Session Focus:

  • Each participant presents their completed course
  • Group feedback, launch readiness, and encouragement
  • What’s next: continued growth, scaling, and upsells

Assignment:

  • Finalize your launch plan
  • Soft launch your course (optional)
  • Submit your course to our “Hall of Creators” archive

Ready to Create Your Course? 

Join Brand You's Creator's Academy today and work with a team of professionals who will guide you every step of the way. With our proven process and hands-on support, you'll walk away with a course you can be proud of, ready to launch and grow.

Start your journey now. Your course is waiting.

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